59% of smokers found the terms "light" and "mild" confusing.
Source: Clinical Tobacco Intervention Bulletin, Nov 2008, Vol 7, No 2, pg 1.
Hans Skariah, B.Sc., DMD
Promenade Court Dental Health Group in Mississauga
2233 Hurontario St., Mississauga, ON, Canada
(1/2 km north of the QEW in the Dome Building)
(905) 273-7100